Getting to grips with SEO

If you’re running your own business, chances are that you’ve heard the term “SEO” flung about quite a bit recently. This makes sense, as SEO is one of the fastest growing business practices out there. So, let’s take a moment to get to grips with the basics of this business technique and establish just how important it can be in regards to your brand’s success!

Defining SEO

SEO stands for “search engine optimisation”. It is a commonly employed business practice which revolves around getting as many search engine users to visit your webpage as possible. Of course, every small business operating online needs as much traffic as possible in order to secure sales and boost brand exposure. But how exactly do search engines get wrapped up with this venture? Well, when consumers want a certain item or are trying to find your brand, they make use of search engines and generally limit their search to results that appear on the first page. When’s the last time you ever went beyond a search engine’s first or second page when looking for anything? Very rarely. You really do need your website to feature as highly as possible to guarantee hits.

Outsourcing vs DIY

Now, if you have a lot of time and effort on your hands, you can take SEO on alone. However, when you are in charge of your own company, chances are that you have so much on your plate already that learning how to conduct a whole SEO campaign off your own back can be a huge drain on your time and energy. So, you might want to consider outsourcing to professional seo services. This means that all of your search engine optimisation will be left in the hands of people who have extensive knowledge of different search engines’ processes and experience with engaging with these processes. This pretty much guarantees positive results!

Which Search Engine Should I Focus On?

There are numerous search engines out there and each one will function in its own unique way – they all have their own individual means of ordering their results. So, which search engine should you focus your efforts on? Well, generally speaking, Google tends to be the most effective and is consequently the option that will bring you the best results, so should be the search engine that you focus your main efforts on. This is because it is the most popular search engine. 1.7 billion people make use of it, so you want to appear as high in the Google search results as possible in order to get the greatest exposure, make the most sales and generate the most profit. As you become more confident with SEO, you can begin to research and focus on alternative search engines like Bing or Yahoo.

As you can see, SEO really holds a whole lot of potential for your small business and is definitely something that you should be engaging with. Hopefully, this information on its basics will help you to kickstart your SEO campaign off on the right foot!

*Photo by Carl Heyerdahl 
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