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Launching a successful e-commerce site

Launching a successful e-commerce site

If you’re looking to start an online business, then e-commerce could be calling you. It’s now even easier to set up your own online store, and the perfect time to get started.

As with many things online, you won’t be short of competition in the e-commerce market, but that doesn’t mean that you can’t succeed. E-commerce can have a long and lonely path to success, but with passion and the right strategy behind you, success could soon be possible.

Take a look at some useful tips for launching a successful e-commerce site.

Take your time

It’s easy to rush your e-commerce site to get it out there and start making money, but getting it out there before it’s ready could have the opposite effect. Your launch should be the last step in the process, so make sure all of the operational aspects such as your payment processes, contact functions, and your SEO are all in place before you release your site to the world.

Focus on building a user-friendly experience

Your e-commerce website will be nothing without its visitors, so make sure that they’re your focus in everything you do. The user journey is important, and you should make it as simple as possible to access your website, find what they’re looking for and purchase. Testing will be very important in the run-up to your launch, so make sure you get some volunteers ready to help you improve your website’s user experience. Testing should be an ongoing process, so make sure you continue to test new features and updates even after you’ve launched your site.

Use a reliable back-end system

Dealing with orders, refunds, stock levels, etc. can be stressful and time-consuming, which is why it’s important to have the right e-commerce platform behind you to make it easier. When choosing a web developer, make sure you choose one that has strong experience of e-commerce websites and uses platforms like Magento to create a functional, easy-to-use online store. Having the right back-end system in place can make it easier to manage day-to-day operations, freeing up your time to focus on future developments and improvements.

Be social

Social media is an important part of your e-commerce site’s success and can form a significant part of your marketing strategy. Use social media to promote your website and your products, but also integrate it into your website to improve visitor experience and drive conversions. Having sharing buttons is a must for your website, while product reviews can also help to increase your sales. Avoid common marketing mistakes by doing your research and ensuring you’re making the most of social media.

Launching an e-commerce site can be challenging, but if you’re willing to work hard it can pay off. Whatever you’re choosing to sell, make your website stand out from the competition and always keep your users at its heart. When done right, an e-commerce website can be a huge success, turning your venture into a profitable one. Could you be the next ASOS, Amazon or Net-a-Porter? You won’t know until you give it a try!

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Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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