Marketing is an extremely powerful tool to many different kinds of businesses. Without marketing, people are highly unlikely to discover your business and want to work with you. You can’t simply have the attitude of ‘build it and they will come’, because chances are, they won’t’. Without marketing, you won’t be experiencing even a fraction of your potential success.
You might be aware of all of the above already. But are you aware of some of the serious marketing mistakes that can cause issues for you later on down the line? Marketing can be a little complicated, as there are so many moving parts. This is why all kinds of businesses choose to outsource their marketing to an experienced company. This way, they can avoid mistakes and skip right on to the success part. That being said, even if you plan on working with an experienced team, it’ll still help you to be aware of the marketing mistakes you must avoid. Read on to find the marketing mistakes to avoid like the plague:
Having no website will probably sound crazy to most people reading this, but it’s still something that needs to be mentioned. Some businesses still seem to think that they can survive and get results without one. This is not the case, and it’s time to move into the 21st century! Around 88% of US adults have access to the internet. More than 70% of consumers research a company online before working with them. There are so many more stats out there that back up why a website is an absolute essential. It’s a compulsory piece of kit for any business, whether you’re looking into marketing for lawyers or a service for a clothing store. A website is a must.
No Marketing Goals
Having marketing goals can give you something to aim for and come up with an effective plan. Without marketing goals, you are unlikely to make any progress in the right direction. If you do make progress without goals, it might not be where you really need it. Make sure you know how to set great marketing goals so you can experience the best results.
Not Measuring Your Results
Not measuring your results is a bad idea. You must be proving a return on investment, as well as other improvements so you know that what you’re doing is working. You’ll be able to pinpoint what to continue doing, what to get rid of, and what to tweak to get better results. Without measuring your results, it’s just guesswork and making things much harder.
Ignoring Social Media This could potentially be the biggest mistake you make. In 2019, social media is king. Having social channels and strengthening your online presence is key. Social media allows you to respond to people in quicktime and provide effective customer service. It also allows you to stay on top of what’s going on in your industry. You will become a more trustworthy source and build relationships. Don’t waste another second without it!