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Online strategy: knowing where your company stands

Online strategy: knowing where your company stands

Being online is something no one at the head of a business should take for granted. After all, the internet is probably where the majority of your customers come from, where you interact with all the right people whenever you want to, and having any downtime on the company website can seriously sever your profits!

So you need to put all this power to good use, and one way to do so is to know where exactly your company stands in the online world. You see, when it comes to using modern technology, there’s a lot you’re going to have to take into consideration, especially when you’re at the helm of something as important as a company. Knowing your reputation, what you can do to help it out, and how fast people are clicking off of your website is key to surviving another day.

Find Your Most Popular Region

Do most of your customer come from the States? Do they tend to come from Europe? What doors are they most likely to come through when they do find you? Knowing the facts behind these things will show you what marketing techniques are working and what efforts aren’t paying off. It can save you a lot of time and money, as well as give you a better focus for your company efforts.


What Do Reviewers Think of You?

Yes, people are going to leave reviews on your very own site, if you have the space for it. But that’s not the only place they’re going to put their two cents worth in about you. So make sure you’re chasing the reviews up, knowing where customers tend to collect their thoughts, and what the ratio of good to bad is. For example, if you sell through Amazon as well as your own retail option, there’s a good chance you’re going to find more opinions there.

Don’t worry too much, for every bad review there’s at least two good reviews. And ultimately, if you find a particularly stressing review, one that you know has no truth to it whatsoever (and you should be able to pull customer details and receipts up on the matter if they did actually shop from you), you can head to Pinder Reaux for help. Sometimes it really does get that serious, so don’t underestimate the power word of mouth still possesses on the web.

Does it Perform Well on Mobile?

If your website is optimized for mobile, it’s going to be better prioritized for the search engines. They’re going to rank your website over any others that don’t have mobile compatibility, and because of that, you should focus on this function right now if you haven’t already. Not to mention it’s another great way to improve your outreach; if people can reach you from wherever they are in the world, as long as they have some kind of wifi signal, they can buy from you.

Knowing how your business is perceived online will do a lot for you.

 

Photo at the top of the page by Carlos Muza on Unsplash

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