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Technology your team needs for success

Technology your team needs for success

In this digital age we live in, we work in a fast-paced, diverse and ever-evolving environment. If we want to stay ahead of the game throughout our career there are certain things we need to bring into our workspace. If you want to stay up to date and ahead of the competition, there are certain things you need to bring into the business. Here are some of the essential technologies you and your team need this year for successful working.

Business analytics

The beauty of being heavily online with or businesses is that we are able to track pretty much everything about our audience and success. We have the ability to assess our website views, or sales figures and even the interests and likes of our audience. If you don’t already use business analytics to your advantage, now is the time to take these technologies on board in order to grow and develop as a business. Analysing various departments in your business will allow you to tailor your content to the right people, sell the best products you can and reach a wider audience.

Use mobile

One of the biggest changes which have happened in the last five to ten years is the rise of mobile devices. Did you realise that a huge chunk of your audience is using mobile devices to access your website and interact with your brand? It is incredibly important therefore to tailor your content to mobile users. Aside from this, you as a business should be using mobile phones during your working day. You can buy business mobile deals for your team and allow them to have business phones to use throughout the working week. This is not only a great way to stay in contact with your team, but it allows your team to check emails and work even when they are off-site.

Use apps

With the advances we have in technology these days, it is crucial that as a business you take advantage of the free applications and technologies which are being created every single day. Why spend money on photo editing software when you have access to software like Snapseed and Canva? Take the time to look for applications which are free that can replace the software you are currently paying for. This can save you a massive amount of money as a business and allow you to grow and develop in new ways!

Social media

As we know, social media is the powerhouse of the internet. If you want to grow your reputation as a brand and reach people on a personal level, social media should be the first place you look. Take the time to learn about how different social platforms work and make time in your week to consistently post engaging content for your audience. You will build a better relationship with your audience and in turn gain trust, being able to grow as a company, gain more sales and become more successful as a business.

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Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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