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The difficulties & challenges of launching a ...

The difficulties & challenges of launching a new product

Whether you are launching the first and only product of a business, or just a new product for an existing business, you can be sure that it is always going to be somewhat challenging. Nonetheless, it is one of the major things that any business needs to go through, and if you want to make sure that your business does well then you need to know how to launch a product well. The truth is that there are a number of difficulties and challenges involved in the launch of any product, and it’s best to now what they are so that you are perfectly prepared for them as best as you can be. In this article, we will look at a few of those challenges, along with what you might want to consider doing in order to overcome them – and so deliver a product launch with greater effectiveness.

Raising Awareness

Long before you even launching the product itself, you want to make sure that you have let plenty of people know about it first. That way, you can be sure of selling many more units, and that is obviously the whole name of the game. You can raise awareness about a new product in a number of ways; you might choose to get a custom built exhibition stand and go to a trade show with a demo of your new product. Or you might decide to go on social media and start a conversation about it. The best way of course is to combine a number of different methods, and raise awareness in many different realms at once before you launch. The more you do that, the more you will be able to launch your product successfully to people who already know about it.

Perfecting Prototype

You need to make sure that you spend plenty of time getting the prototype to be absolutely perfect as well, no matter what it takes to do so. As long as you do that, you will find that your product is much more likely to be successful in the long run, so it is important to make sure you don’t overlook this essential step. Once you are truly happy with your finished product, you know that it is time to launch, but not a moment before that. The worst thing you can do is release a product which is nowhere near ready, as this could easily damage your reputation as a business massively.

Following It Up

Once you have had a product released, you then need to think about the inevitable follow-up, and in many ways this is even harder than anything else you have had to do for the product launch. First you need to figure out the timing, how long your current product should be on the market and so on. Then you need to make sure that you are happy to follow it up somehow, and then you need to produce something improved upon the last. This is difficult to achieve, but it’s important to consider.

Photo by Rami Al-zayat

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Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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