When attending any event, such as an exhibition or a trade show, the most important thing is standing out from the crowd. You need to ensure you attract attention, otherwise your attendance is essentially meaningless. The best way to do this is with an effective custom made exhibition stand. You need a stand that stands out from the rest, whilst also branding your company successfully as well. Keeping that in mind, read on to discover all you need to know about custom exhibition stands…
Before you can even begin to consider the design of your stand, you need to ensure you find a top quality company to handle this for you. If you take a look on the internet you will see that there are a lot of exhibition stand designers to choose from. How do you narrow down your search? Well, the first thing you should always do is take a look at previous work that has been complete by the company. All good exhibition stand design companies will have a portfolio section on their website where you can view some of the work they have done so far. This will give you a unique insight into their capabilities. Aside from this, opt for a company with a good degree of experience and lots of positive feedback.
Once you have found the best company for custom exhibition stands you can then begin to consider the options you have at your disposal. One of the first things you will discuss with the company is the colour of your stand. You will obviously want to incorporate your company’s logo colours somehow. However, you also need to make sure you maintain an air of professionalism and stand out from the crowd at the same time. At present one of the most popular trends is to select a colour scheme incorporating one bold colour and one conservative colour. A good example of this would be the combination of fuchsia and grey.
Colour is not the only thing you need to consider. One of the most dominant trends at the moment is the use of typography. There are so many fantastic fonts to choose from nowadays. Nonetheless, a lot of designers are mixing various typography together to create a fun and eye-catching look. This is something you should definitely consider. However, it is worth pointing out the fact that this does not suit all types of companies.
You also need to discuss how the company is going to incorporate other elements of your presence at the show in question, for example, if you are looking to work with trade show production companies, they will need to work in tandem with the designer of your exhibition stand to ensure the best possible result.
Last but not least, over the past few years we have seen an evident development in custom exhibition stands when it comes to their shape. In the past companies would have always gone for a typical box shape stand. Nowadays, they are experimenting with new shapes. Why? Well, unique shapes help to highlight certain areas of your exhibition stand and they are assured to generate a greater amount of attention.
If you take the points that have been mentioned into account, you are assured to benefit from a first class custom exhibition stand – one that does not fade into the background and ensures your company generates a mass of attention.