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3 Ways to rethink your approach to entrepreneurshi...

3 Ways to rethink your approach to entrepreneurship

Becoming an entrepreneur is a dream of many, but few have the knowledge and guts that it takes to become one. Through harsh business lessons and life sacrifices, it’s possible to slowly grind your way to the top as an entrepreneur, but the cost will be heavy. You shouldn’t be surprised that you’ll have to make your career your life, and the first couple of years of entrepreneurship are going to be hectic and filled with challenges.

Fortunately, there are a couple of ways to speed up the learning process, but it does require you to completely flip your idea of what entrepreneurship really is and alter your approach to success. In this post, we’re going to give you three ways to rethink your approach to entrepreneurship so you can learn about alternate paths to success.

It’s all about creating more opportunities

A huge issue with entrepreneurship these days is that it’s almost impossible to get a big break. The main reason for this is because you’re not looking for ways to actually make those opportunities in order to get noticed by the world. If you put yourself into situations that can open up new doors, then you’re more likely to find new opportunities that can propel you, your products and your ideas into the limelight. Whether it’s getting involved in different communities, making public appearances or just talking more on the internet about what you can offer, there are plenty of fantastic ways to seek out more opportunities. Don’t just wait for them to come to you–make your own path to them instead.

Having an online presence is the key to creating a community

If you don’t have a location where people can find you then it’s going to be hard building a network and connecting with new people. By having a website and ensuring that you have premium website support, you can be sure that you’ll always have a solid contact page or even a portfolio for people to see when they search your name, look for projects you’ve worked on or simply just want to learn more about you. Having an internet presence is arguably the best way to get yourself out there; the more people you know, the larger your audience is and the higher your chance of success in the world of entrepreneurship.

Networking is vital no matter what stage you’re at

Many young entrepreneurs mistakenly assume that networking isn’t important until you‘ve got a working product, but this is just incredibly wrong and potentially damaging. The main reason why new entrepreneurs don’t want to network is that they’re scared of their product failing and turning them into a laughing stock. Confidence is the key here to make a good first impression and you ultimately need a lot of faith in your products. Networking not only builds a community and helps you seek new opportunities, but it can help you create a name for yourself at an early stage to gather more attention.


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Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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