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How to design the most incredible business website

How to design the most incredible business website

When it comes to your business, if there’s one tool that you don’t want to fail to invest in, it’s your website. The fact is that when it comes to growing your brand, it’s essential that you take the time to consider what tools will help you to do that, and a strong business website is one of those tools. The question is, of course, what does it take to create the most incredible business website that will give your business every chance of success?

For everything that you need to know about creating the most incredible business website, have a read of the tips and advice below!

Layout is essential

A vital part of designing a website is getting the layout right. When it comes to the layout of your website, it’s crucial that you understand what it takes to design a site that not only looks good but is also easy to navigate. People don’t have time to waste, so when they click onto a website, they expect to be able to clearly see where everything that they need is, which is where a simple layout is required. This is where tools like a website planning guide can come in handy, as they can help to make getting the design spot on far simpler and easier.

SEO is crucial

For your website to rank in search engines it’s essential that you properly understand how SEO works, because this is a key aspect of ensuring that your website it easy to find. When it comes to your website’s content, it’s crucial that all written content is properly SEO optimised, including the content on each page and ideally your website domain address. Of course, unless you’re an SEO pro, it’s best to leave this aspect of your website design to the professionals, otherwise, you risk accidentally making the mistake of keyword stuffing, which can have a huge impact on your website’s ability to rank in Google.

A blog is vital

When it comes to designing a website, a key feature that every website needs to have is a blog. Without a blog, your website lacks interest and intrigue and is far less likely to draw attention from consumers and followers on social media. When you add a relevant blog to your website, it helps to boost website engagement and search engine ranking as people choose to visit your website simply to read your blog content. Of course, if you’re not a skilled writer with a knowledge of SEO then you might not want to opt to write your own content. You can, however, choose to outsource the task to a specialist in SEO for an affordable price, it’s just a case of finding the right person for the job.

Web design is becoming an increasingly competitive field, with all of the best web designers being booked up months in advance. So if you are going to ensure that your site is designed by one of the best designers available, it’s essential that you get organised and start planning as soon as possible.

 

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Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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