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How to spring clean your business without the stre...

How to spring clean your business without the stress

Operating a business isn’t easy and this is especially the case when you have so much to think about and even more to do in the day. If you want to get around this then one thing that you can do is really spring-clean your property and your website now and again. This will help you to stay organised and it will also help you to make the most out of your company image as well.

Your Site and Social Media

It’s so important that you go through your site and that you also take stock of how your online presence is at the moment. For example, do you have some website copy that needs re-writing? Could you tweak some of your pages so that they sound better? Maybe you just need to shift your target market so that you can make sure that your brand is being represented. Either way, by going through your site now and again, you can be sure to keep everything as efficient as possible and you can also tighten things up in terms of your marketing campaign as well. Remember that little things can have a huge impact here so take the time to make the right changes and always put your customer first.

Shuffle!

Now and again it’s important that you shuffle your business. You shouldn’t start going around and firing everyone, but it does pay off to take the time to look at the employees you have and how they benefit your business. If you have team members who no longer offer anything to your business then consider changing their position or even consider redistributing some of your staff responsibilities as well. When you are able to do this, you can then make some changes to the way that you operate and this can make all the difference to your future and your success.

Go Over Your Business Plan

Small businesses often think that when they change or adjust their business, that their original plan isn’t required anymore. This is not the case at all, and in reality, you should always visit your business plan once a year. You also need to try and keep it updated so that it can keep up with the other aspects of your company as well. Remember that you don’t; need to scrap your business plan every single time you change something in your company, and that sometimes a small change is all you need to really turn things around.

Your Long-Term Goals

When you are looking at your business plan, you also need to think about your long-term goals. You need to think about your company and you also need to think about any expectations that you have as well. After all, your needs and ambitions are very important and they have probably changed a lot over the years as well. The concept of your business may have evolved and you may even find that your overarching aspirations have changed as well. Either way, it helps to sit down and think to yourself, “what could I be doing more of?” This will help you to get a way better result out of your company and it will also help you to establish a better routine with your day to day operations.

Clean the Office

When you run a business, you don’t just need to clean your brand and your site, because you need to clean your offices as well. You have to make sure that you are giving your customers a great impression as soon as they walk through the door and if you aren’t then this could really be compromising your brand. If you want to get around this then consider having coir matting at the door and you may even want to hire a cleaner as well. When you are able to do this, you can then make sure that your business is always presentable and you may even find that your customers speak more highly of you as well.

Of course, other things that you can do include redecorating as well. Try and re-do the paint on the walls to make the whole place feel more homely, or even try and add extra lighting. This can really make a huge difference to the way that your business comes together and it can also make your image appear way more welcoming, which is always a good thing when you are trying to attract new customers. Why don’t you try out some of the above tips for yourself today?

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Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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