4 Things Every Small Business Owner Should Invest ...

4 Things Every Small Business Owner Should Invest In

As a small business owner, you probably spend a large portion of your time trying to figure out ways to save your business money. This is important and necessary, but if you want your business to grow and make more money, then you’re going to have to start spending some too. Of course, you should still keep an eye on your cash flow, and ensure that you have enough money to stay up and running, but that doesn’t mean that you can’t make essential investments along the way. In fact, these are vital for growing a successful small business. Here are four investments that every small business owner should make.

  1. Professional Accounting

Unless you are an accountant, chances are, you’re not doing your accounting as well as you should, which, more often than not, is an incredibly costly mistake. Professional accountants will know a whole lot more than you do, and this knowledge will help them to help you save a lot of money. They will also be able to deal with complicated financial areas, like your taxes, which is something that likely goes way over your head.

  1. Healthy Online Presence

These days, a healthy online presence is essential to the success of your business. Sure, word-of-mouth can be useful, but it only goes so far – If you want your business to grow and reach new customers, then you need to get on the web. Setting up a basic website and social media accounts is usually free, but if you want them to be effective and reach a large audience, then you need to bring on professionals, such as a social media manager and web designer.

  1. Skilled Employees

Your business will only ever be as efficient as the people that keep it up and running, and that means your employees. This is why it’s so important that you hire skilled and passionate staff members. You also need to provide proper training, which is where a corporate video production company could come in handy. To retain these employees, you need to have a competitive salary and benefits, which will be pricey but will be more than worth the cost.

  1. Effective Marketing

If you think that you can build up a successful small business without investing any money into your marketing, then you’re hugely mistaken. Without marketing, you won’t be able to reach a wider market, which means that your business will never have the chance to grow. Despite this, your marketing doesn’t need to be extravagant or massively expensive; More often than not, it’s the smaller and more toned down marketing strategies that are the most effective.


As a business owner, it pays to cut costs and save money where you can, but that doesn’t mean that you should be spending as little money as possible. Certain investments are vital and can result in saving even more money, earning more money, and, of course, growing your business. Just make sure that you consider each investment carefully, and weigh up the risks before putting any money on the table.  


*Image at the top by on Unsplash

Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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