Does your product have The WOW Factor?

Does your product have The WOW Factor?

Does your product have the WOW factor? It’s that aspect that will blow your customer’s minds, causing them to buy from you rather than your nearest competitor. If your sales are on the up and up, then the answer is quite possibly YES! In which case, well done you. But if your sales are on the decline, then the answer is probably NO, meaning you will have to go back to the drawing board with whatever it is you are selling.

If you are looking to give your product that WOW factor, these are the aspects you need to be focussing on.

WOW FACTOR #1: The incredible quality

A poorly manufactured product is not going to stand you in good stead at all. If you rush through the process or don’t hire the right people to design and manufacture your product for you, then the customer will turn up their nose at your shoddily produced effort and choose your competitor instead. You need to partner with the right company – somebody along the lines of – those people who have the time and experience to manufacture your product while you get on with the rest of your business. Alternatively, hire a fully trained and skilled team to do the job for you. By producing something that is well-designed and of top-quality, you will vastly increase your chances of a sale.

WOW FACTOR #2: The unique functionality

What purpose does your product offer the consumer? It has to solve a problem; something that will make the customer’s life easier and better. This doesn’t have to be anything overly dramatic – you probably aren’t trying to cure any diseases – but it does need to be in line with consumer trends if you stand any hope of securing your business future. Think about what your customers need today, research any gaps in the market, and fill those gaps with your product. Then tell your customer why they need to have it in their lives, and why it’s better than anything else that is currently out there on the market

WOW FACTOR:3 The amazing price

We aren’t saying offer your product at an ultra-low price, as you will both raise suspicion in the consumer as to why it’s so cheap and damage your profits after making sales, especially if the production costs were high. We are saying offer value for money, not over-inflating your price for something that doesn’t warrant it. The pricing needs to be competitive to thwart your rivals and marketed in such a way so the customer thinks they are picking up a bargain (even if they aren’t).

Spread the WOW factor

You have created a product that is well-designed and of excellent quality. You have produced something that offers advantages to the consumer. You have also stuck on a price tag that (purportedly) offers real value for money. Perfect! But your product won’t sell itself. Engage others on your behalf, perhaps through social media influencers, and get them to spread the word about your amazing product. By creating a buzz, you will spread the WOW factor and benefit from the sales your product generates for your business. And when you look at your bank balance at the end of the year? There will be only word on your lips. WOW!!!

*Photo at the top by Dawid Zawiła on Unsplash

Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.