Techniques that could actively boost your client b...

Techniques that could actively boost your client base

Every business is trying to grow in some way. Maybe you’re an entrepreneur with dreams of building a global brand, or maybe you’d simply be happy to open a few more branches on a national basis. Whatever the case, you definitely want to increase your client base. No business is opposed to the idea of bringing in more customers and making a larger profit. The more your business can invest in itself, the better it can become. But it all depends on the customer, at the end of the day. You rely on sales for growth. Here are some great techniques that could actively boost your client base and help your business to keep expanding.

Improving your online branding

Consumers are drawn in by the brand that a business portrays. Of course, it’s not just about creating a nice logo and a catchy slogan – it’s about marketing that brand effectively. After all, a well-designed logo is useless if nobody sees it. In this digital era, online branding is the key to actively boosting your client base. Your target consumers are all using the internet to browse for the things they need, so that’s where you need to target them. Utilise the available platforms online. Use social media to generate a buzz; make sure you keep up with trending topics so that you post relevant content. Online branding all comes down to creating good content.

Hosting an event

Whilst digital marketing is very important in the modern world of business, that doesn’t mean traditional methods of marketing have become completely obsolete. Hosting an event is still a fantastic way of generating interest in your business. Networking is the best way to chase up on potential leads by inviting them to an event or simply allowing people to attend your event and potentially become paying customers by the end of it. But the key thing is to make the event itself exciting. Nobody enjoys dull networking conferences. You need to host a lively and exciting event for your business.

For starters, you should seek out some contract caterers who could create some excellent dishes for the gathering. Food is always a great way to win people over. As for the event itself, you could host an auction or even a weekend-long festival. It all depends on the budget you have to spare and the intended number of leads you hope to generate from the event. The point is that networking in the old-fashioned sense can still work wonders to actively boost your client base.

Making sure your team is on the ball

The final technique that could actively boost your client base is to make sure that your team is always on the ball. In other words, customers are likely to pay attention to businesses that deliver exceptional customer service, and that all depends on your employees. You should frequently hold meetings to make sure that your workers understand your company’s brand and the values you strive to uphold. Make sure their customer service skills are regularly fine-tuned. Your employees should be empathetic with customers, no matter how disgruntled they might be; they should also communicate clearly with customers to solve problems quickly. Customers are more likely to come back and tell their friends about you if they’re impressed with the service they received.

Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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