Why choose WordPress?

It is of no coincidence that WordPress is the most popular blogging system in use, with more than 60 million websites. Moreover, as of April 2016, more than 26 per cent of the top 10 million websites utilise this platform. With that being said, below we are going to explore the many benefits of WordPress in further depth.

It’s an open source platform

There is no denying that one of the reasons why WordPress is so popular is because it is an open source platform. Unlike other platforms, it will always be completely free, regarding of what size your website is and so on.

Easy access to assistance

One of the best things about WordPress is that assistance is always available should there be any problems or you want to take your website to the next level. This is due to the popularity of the platform, meaning that there is no end to the developers specialising in WordPress and the help that is available online. Also, most professionals, from Google shopping experts to web developers, in general, know how to use WordPress to full effect.

Add a blog to your website with ease

WordPress was originally a blogging platform. In fact, this is what WordPress still seems to identify itself with. The functionality far surpasses any other platform, with everything from anti-spam solutions and widgets to tags and categories. You won’t find a better blogging solution.

A huge number of high-quality plugins

There is an abundance of high-quality plugins available. From data collection, to search engine optimisation, to social media sharing, the options are endless. Some of the most popular plugins include Contact Form 7, which is a simple yet flexible contact form, Yoast, which is the most comprehensive and effective SEO program, and Jetpack, which gives you the ability to protect yourself from hackers, speed up your website, view stats, and increase your traffic.

Style your website

Of course, you may decide to have a custom website design, but not all companies need this. Instead, there are a lot of great pre-existing themes available via WordPress. Developers will be able to customise these themes to suit your brand. These themes can be modified as much as necessary, meaning there are no limitations.

Ease of use

Despite the high level of functionality and array of plugins that are available, WordPress is easy to use. The interface is intuitive and it could not be easier to add images, blog posts, new pages and such like. This increases efficiency and reduces time spent considerably. You also do not need to download any HTML editing or FTP software.

Search engines love WordPress

Last but not least, one of the main benefits associated with WordPress is the fact that search engines love it. This is because the code behind this platform is simple and clean, which makes it easy for search engines to read and index the content on the site. Moreover, every image, post, and page has its own title and description that can be optimised for certain keywords.

Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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