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Excellence in ecommerce: give your online store a ...

Excellence in ecommerce: give your online store a boost

Have you recently started selling through an ecommerce store, or are you looking to set one up in the near future? Here are a few things to bear in mind to help you get it right and make the sales you need for your venture to be a success.

Choose a good ecommerce platform

A store that looks smart and professional is vital. You need something that looks great while being practical and intuitive for customers; your website or ecommerce store is the digital embodiment of your business, so it needs to be right. Use a specialist company to build your Umbraco website and ensure it’s up to scratch. In the last couple of years, research has shown that people now order online more on their phones and tablets than they do on laptops or desktops. This isn’t something to be overlooked, ensure your website is optimized correctly on all devices. Having to scroll sideways, zoom in on tiny text or not be able to press links properly is a surefire way to put people off.

Hire a marketing agency

Unless you have experience in advertising, marketing and SEO then your best to is to hire a professional company. There are many strategies that can help you to reach your customers, social media marketing is one example. Having well run accounts that are active with a good following shows customers that you’re a trustworthy company, and gives customers another point of contact for questions and queries. It allows you to connect with customers in a more casual way; you can have fun- answer queries, run competitions, give advice and comment on customers pictures of your products. It’s a great way to promote your business and become better known. There’s a lot of knowledge and expertise involved with marketing so it’s not something that you can guess at. This right marketing will help your store to rank as highly as possible with search engines and be shown in ads to the right people who are likely to be interested in your business.

Blog For Your Business

Blogging is something that more and more companies are seeing the benefits of. Posting regular interesting content it can help you to gain you followers or shares on social media and spread awareness of your brand. This all helps to get your company name out there even further.

Check up on your business reviews

As a business owner, your venture is your life. Chances are you’ve quit your career for it, you might have poured your life savings into it- everything could be on the line. For this reason, reading negative reviews can be really disheartening and even make you angry. However, it’s important to keep a level head, instead of taking them as a personal insult use them as an opportunity to be better. If you’re noticing recurrent complaints, then it’s clear that something is failing, giving you the opportunity to put it right. When customers are considering shopping with a new company, one of the things they tend to look at first are the reviews so really work hard on providing the best service and ask customers if they’d be happy to leave you a review after the transaction.

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