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How to build the best reputation for your construc...

How to build the best reputation for your construction company

Reputation is everything in any business. If people don’t hear good things about you, they aren’t going to come your way. Still, this emphasis on reputation seems to get more notice in some areas than others. In retail, for example, a good reputation is about the most important thing when you start.

In industries like construction, though, far less time tends to be spent on impressing. Instead, managers in this industry tend to focus on quality and quantity of jobs coming in. While those things do matter, the fact remains that you’ll never build a decent reputation if you don’t at least pay some attention to this issue.

With that in mind, we’ve put together a few pointers about how you and your team can apply your skills to this task. You build for a living, after all. As such, you’re already more equipped to build a decent reputation than you realize. Keep reading to find out how.

You know how to build decent foundations

Any construction company worth their salt knows about the importance of solid foundations. Most would go as far as to recommend deep foundations before laying so much as the first brick of a new project. All the better for ensuring buildings stay robust for years to come. And, the same rules apply to building your reputation. Solid foundations are the best chance of seeing your company through. Of course, laying level foundations isn’t going to save you here. But, heading to social media and developing loyal followers could. So, don’t hesitate to set up an account. Establishing a strong voice and a decent rapport can sure up your reputation better than the deepest metal rods.

You’re used to building from the ground up

It takes a terrible construction company not to realize the importance of building from the ground up. That’s basic physics. And, you should be applying this same basic principle to your reputation. You need to build yourselves up. That means accepting small jobs and asking for feedback or working hard to impress with every commission. Slowly, you’ll come to find that your reputation precedes you. When that happens, you should start to see work coming your way at a steady rate. Whatever you do, don’t hold out for top end and high-paying jobs. At this stage, that’ll be a lot like trying to start a building with the roof. In other words, your efforts would soon come tumbling down.

You know about getting the right materials

The best builders also understand that material quality has significant standing. From a reputation perspective, the materials are your team. These are, after all, the things which make up your company. By trying to cut corners or not shopping around, you could end up with substandard materials (or employees) and a lackluster reputation. Don’t let it happen. Know what to look out for in a quality team member. Then, make sure you give them the treatment they need to build the best business for miles around.


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Christine Buske is a former academic who left science at the bench, and now considers herself a woman in tech. She is a frequently invited speaker, and enjoys talking about career transformation (particularly leaving academia for the business world), tech, issues around women in tech, product management, agile, and outreach. She is a proud Canadian resident, and qualifies as a "serial expat".

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