The 21st century business landscape is a lot like a turbulent sea. It can appear vast, capricious and intimidating and even when you’ve fortified your ship (enterprise) you still can’t shake the nagging feeling that your vessel will be smashed to pieces on the mighty waves. Just as the sea is in a constant state of turmoil and revolution, so too are technology, processes and the way in which we interact with our customers are constantly changing and evolving. When one establishes an SME as we race headlong into the 2020s we must consider not only how we will do business today, but how we will do business tomorrow. Needless to say, this is often easier said than done.
Whatever market your business occupies and however you try to stay ahead of the curve, entrepreneurs can never afford to take their foot off the gas in the fast-paced and ultra competitive late 2010s. With that in mind, here are some ways in which you can future proof your business…
Invest in tomorrow’s technologies today
Very often, enterprises invest in new technologies and solutions out of necessity rather than ideology. They invest in new technologies and adapt their methods according to them in an effort to keep up with the curve rather than racing ahead of it.
Very often, investing in new technologies can allow you to sidestep issues that could cause your competitors to trip. Just look at Ceramic Pro UK and all the ways in which industries are adapting to ceramics rather than metals. From automotion and aviation to heavy industry, enterprises are investing in the strength and ceramics to help give themselves a leading edge over their competitors. What’s your equivalent?
Outsource your IT
As your business grows and evolves, so too will its networking needs. This can be hard to keep up with when you keep everything in-house. On the other hand, investing in outsourced IT management can help you to stay ahead of the curve. A good service provider will regularly audit your provision and ensure that it is fit for purpose, saving you money on tech that is surplus to requirements and allowing you to use new technological trends to facilitate growth and efficiency.
Keep your focus on existing customers as well as chasing new ones
One of the hardest balances for a business to manage is staying at the forefront of their existing customers’ minds while also attracting a healthy influx of new custom. If you’re to stay relevant and retain harmonious relationships with your customers in the future, you can’t afford to neglect your existing clientele while you chase new prospects. Besides, 70% of businesses agree that it’s cheaper to make efforts to retain existing customers than to acquire new ones.
An elegant way in which you can walk this fine line is to take a page from the Uber playbook by encouraging existing customers to refer their family members and friends. By incentivising both parties you can generate value for an existing customer while providing new prospects with an offer that they can’t refuse.
When you have the right mindset, the future is just another challenge for you to enjoy concquering!