You’ve got an idea that will revolutionise the industry – eureka! Now all you have to do is put it into practice. It can’t be difficult. All you need to know is whether the product is high in quality, shoppers desire it, and you can create a digital presence. Oh, wait a minute – maybe it is going to be tricky.
The good news is that testing can take away the risks and enlighten the mind. With the right tests, entrepreneurs will be able to evaluate and analyse everything from sales to supply and demand.
So, with that in mind, here are four techniques you will want to use during the testing process.
The term makes people think of high-powered computers being controlled by lab geeks, but the first port of call is low-tech. Asking questions will allow you to analyse whether you’re blinded by money-making potential or have stumbled onto a legit idea. For example, what problem does the product/service solve? Who is your target audience? How will the brand stand out in a saturated market? What is the extent of the resources? Problem-solving these queries will help you to brainstorm and form a solid base. Afterwards, you can move onto the next steps.
Not everything revolves around the idea or the concept. At some point, you’ll have to make the dream a reality, and that involves a workspace with materials. Without electricity or power, there is no way to bring the plan to life. Think of Frankenstein’s Monster. By flicking a switch, it is easy to tell whether there is any power running through the mains or none whatsoever. An electrical contractor can also conduct PAT testing and inspection reports to minimise the damage. The last thing you want is to find out the factory or office can function because there is no electricity.
A to B
A website will play a huge role in the success of your idea. No digital presence means almost 33% of consumers won’t have access. Well, they will but they won’t know about it to make a conversion. A/B testing is the basic form of evaluation which can show whether sites work properly. Also, it is possible to use it to make slight changes and test which page gets more hits or generates more leads. To take it one step further, there is multivariate testing too. It’s pretty much the same yet compares more variables and allows you to change more features.
There is no way to tell how a shopper will react when they see the product or service. All you can do is gather as much info as possible and target the majority of your core audience. That’s the trick. To get an insight into their thinking, you need to interact through social media. Use competitions and prizes to encourage users to complete questionnaires and surveys. It’s old-school, but focus groups are still effective to this day. A crowdfunding page is another sign of popularity.
What can testing tell you about your eureka moment?